'Groupon has to date done the best job of tapping into that with an alternative product. 'It's the undiscovered country - that's where all the money is that's not already allocated online,' said Chris Tolles, chief executive of Topix, a news aggregation site that depends on local advertising. Yet less than 10 percent of that money is spent online today. estimates that local advertising represents a $100 billion market in the United States, and twice that globally. The move, which comes in the wake of Groupon's board rejecting a reported $6 billion offer from Google, highlights the intense interest in local advertising among Internet companies. It declined further comment.Ī message to merchants posted on Google said the service 'makes it easy for you to attract new customers and bring back old ones by enabling you to instantly post discounts and other types of special offers across Google properties.' Google is soliciting small businesses to participate in a test of Google Offers, a vouchers program, the company said.

Groupon 6 billion offer from google